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The Never List™ is made up of approximately 1,800 harmful or questionable ingredients we prohibit from our product formulations, including the nearly 1,400 ingredients banned in the European Union.
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Using the best available sources, we screen every potential ingredient for information on specific hazards like cancer, developmental toxicity, hormone disruption, and infertility.
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There are major data gaps on most cosmetics ingredients, so we review emerging data regularly and even commission our own studies.
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We choose the best organic, natural, sustainable, and synthetic ingredients that meet our standards. Over 80% of the ingredients in our products are natural or plant-derived. We do not test on animals.
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Every formula ingredient, including known components of fragrances, flavors, and intentionally added preservatives, are listed on our product labels or on Purpose Store
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